A meeting of minds - two brands collide.
Introducing a New Chapter: SELF_ Merges with Skinvae to Redefine Innovation in Beauty
At SELF_, we have always been about creating beautiful experiences and providing exceptional care through an amazing culture. That’s why we’re thrilled to announce an exciting new chapter: SELF_ has been purchased by Anna Hayes, the founder of Skinvae Cambridge and Taupo. We are calling it a merger to assure our community of our commitment to both building on the legacy of Mount skin and body and SELF_ and innovating to create a unified brand experience with Annas business, Skinvae
The Vision Behind the Merger
Kelly, the owner of SELF_ for 14 incredible years built the brand into what it is today. Having worked for the previous owner for years before taking the reins herself, she has poured her heart and soul into creating a sanctuary where our team and clients feel valued and cared for. After nearly two decades of dedication, Kelly felt it was time for a new chapter—one that embraces growth, innovation, and collaboration. This merger with Skinvae is the natural next step in that evolution, ensuring that SELF_ continues to thrive and inspire while Kelly supports that vision through taking on the niche role within the business of marketing, while also pursuing further study in Psychology.
Anna from Skinvae has 18 years experience herself, building the Skinvae brand for 10 years. Skinvae is known within the Cambridge and Taupo communities as a hub for all things skin, wellbeing and beauty with extremely knowledgable therapists. Annas great love is training, she launched the Anna Hayes academy and has had a hand in developing the skills of many women in our industry, this of course transfers to her team who value education, innovation and growth.
What You Can Expect
With the fusion of SELF_ and Skinvae, our clients can look forward to:
Expanded Treatment Offerings: By merging, we’re able to broaden our menu of services. From advanced skin therapies, the latest technology and techniques to new beauty treatments, we’ve got something for everyone. Skinvae has incredibly well thought out skin plans to ensure that everyone can access the results they crave for their skin
Access to World-Class Products: Our shelves will now feature a curated collection of the most sought-after brands, including DMK Transdermal Infusion products that our clients know and love and NIMUE a brand that is also changing skin - exciting for our clients who are looking for variety.
State-of-the-Art Facilities: Our newly unified space will reflect the synergy of SELF_ and Skinvae’s values. Think tranquil treatment rooms, cutting-edge equipment, and a luxurious ambiance where you can relax and rejuvenate.
Innovation at Its Core: We’re investing in the latest technologies, research, and practices to stay ahead of industry trends. This means ongoing education for our team and unparalleled results for our clients.
Our Commitment to You
At the heart of this merger is our unwavering dedication to you—our loyal clients who inspire us daily. SELF_ and Skinvae were both built on the foundation of community, trust, and integrity, and we’re carrying these values forward as a united brand.
As we embark on this journey together, we’re excited to invite you into a space that’s bigger, bolder, and more innovative than ever before. Whether you’re a long-time client or new to our community, know that you’re in the best hands.
What’s Next?
Over the coming months, you’ll notice updates to our branding, communication, and space as we officially transition into operating as Skinvae. We’ll keep you in the loop every step of the way.
Stay tuned for our exclusive launch event, exciting promotions, and new service announcements as we bring this vision to life. We can’t wait to share this incredible journey with you.
Here’s to a beautiful future together!
With love,
The Unified Team at SELF_ and Skinvae